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A spirit that reflected their Aberdeen heritage and their dedication to quality distilling. More. His play, The Presentment, premiered at the Pasadena Playhouse, the Hollywood Reporter calling it a “heart-wrenching drama.” Currently, he is writing a one-person play based on The Odyssey of King David. Screams tacky and cheap to me. So naturally, our label featured a Torpedoed Tulip, rushing through the depths, locked and loaded. A spirit born from the grit and graft of the North Sea. Brand Creation, Packaging, Illustration, Art Direction, Merchandise. FEATURED IN -Creative Boom, GQ – 10 coolest things of the week: RECOGNITION -The Design & Packaging Masters Awards 2019 His “love letter to Indiana,” Serious Inquiries Only, was reviewed as “an endearing comedy” by The Los Angeles Times. Umbro World Cup Activation Umbro x Brett Domino World Cup Anthem. He is also Creative Director of tgaproductions.org. “I couldn’t be happier with the fresh new identity of LoneWolf and the creative partnership found in LOVE. He is also Creative Director of tgaproductions.org. The illustration contains discoverable details alluding to … We commissioned award-winning artist Steven Noble. The Manchester agency has produced a new look for its existing gin brand, Lone Wolf. THE CHALLENGE No other spirits category has grown like gin in recent years. Merch requests were an early indication that the rebrand had been successful. Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier this year.The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – BrewDog Distilling Co. No fewer than 197 recipes were trialled to find the perfect blend of ingredients, with 16 other botanicals carefully selected to complement the intense juniper hit. When BrewDog Distilling Co. asked us to relaunch LoneWolf, we saw the opportunity to create a gin that really stands out from the pack. More. When BrewDog Distilling Co. told us about their borderline-masochistic desire to craft an uncompromising new gin, we saw the chance to create an object of worship. The illustration contains discoverable details alluding to the meticulous distillation process, with each botanical deemed worthy of the Zealot’s Heart listed on the back. If you are messing around, you’ve certainly achieved a mess. BrewDog Hotel - This small boutique hotel features industrial décor that even has a beer shower in each room- this is the perfect retreat for those who love beer, dogs, and nature! In the 24 weeks after launch, total ROI increased 4.5x on a like-for-like basis. For a gin that inspires devotion, the label was created to feel like a piece of holy scripture. Firstly, it’s creative and it examples everything that brands should be doing right now. Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. The novelty and undeniable quality of the … BrewDog: Boilermaker Series Brand Creation BrewDog Distilling Co. LOVE. The model is based upon LOVE reducing their regular creative fees, in exchange for a bonus-led model based on the commercial success of the brands they help to create and an equity stake in the BrewDog business via their existing “Equity for Punks’ investment vehicle. This looks like $7 mystery booze that might put you blindAugust 4, 2019. With the market saturated and competition fierce, BrewDog needed a brand identity for their flagship spirit that would lead, not follow. BrewDog Rogue Wave Vodka BrewDog Distilling Co. More. With the market saturated … But here is why I still love BrewDog. Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. Love has signed up to an innovative commercial relationship with Brewdog. His scratchboard style, which he uses to create highly detailed images, was perfect for this story of obsession. We made sure the wolf’s head emblem could be adapted for different colourways without losing any of its impact, resulting in distinctive yet familiar identities for the Cloudy Lemon and Gunpowder variants. "BrewDog has this amazing giant wolf’s head fixed to the wall behind their spirits stills," said LOVE Creative Director David Palmer. We hit the brief head on. Boiler … The agency really understood our vision which is why the end result is a design both parties are immensely proud of. Uncommon Creative Studio helped bring the creative idea to bear with the … Starting with the beer, the founders got their inspiration from the nascent US craft beer scene, creating fragrant, fruity brews that were very different from the UK and European beer offering. Cloudy Lemon – Master We stayed at the one in Canal Winchester, however, there is a smaller hotel in the Short North area as well. I may be … If I'm buying a bottle of whisky I'm not looking at that. Starting with the beer, the founders got their inspiration from the nascent US craft beer scene, creating fragrant, fruity brews that were very different from the UK and European beer offering. Thomas’ play, Bonhoeffer 1945, was a “Best Pick” of the London Times. Ever since Bracken, the original Brew Dog, first watched James and Martin mash in batch number one of Punk IPA back in 2007 dogs have been central to our way of life. Brand Strategy & Design / Identity Design / Packaging Design, 3rd Floor, 31 Dale Street Manchester England M1 1EY View in Google maps, 3rd Floor, 31 Dale Street, Manchester, England. Umbro Brand Books Umbro. Featuring a one … Insights From Our Creative Team. Botanic Lab Rebrand Botanic Lab. To cut through in a crowded category, they needed to launch with a brand identity reflecting their deep devotion to the distiller’s craft. For a gin that inspires devotion, the label was created to feel like a piece of holy scripture. After nearly fifty … No other spirits category has grown like gin in recent years. This partnership was originally inspired by Ricky Gervais, a long term advocate for homeless canines following his ‘shout out to BrewDog’ on Twitter. M1 1EY. SK-II Limited-Edition Packaging SK-II . Bristling with texture and depth, the hyper-detailed label artwork speaks to BrewDog’s uncompromising approach to distilling. The LoneWolf look can now be seen across a range of T-shirts, hoodies, stickers, badges and posters for those who love gin with bite. M1 1EY, The Design & Packaging Masters Awards 2019: Master. SK-II Festive Limited-Edition Bottles SK-II . Our approach was to commission an illustrator who could twin the true character of the beast with the contents of the bottle. His scratchboard style, which he uses to create highly detailed images, was perfect for this story of obsession. Blog; … Alive and impactful, the LoneWolf bottle delivers up close and at distance, helping it grab attention on-shelf and on the back bar. With Compass Box’s Transistor, we wanted to show how its flavours amplified BrewDog’s Punk IPA with a radio tower emitting lightning bolts and the name sitting in a transistor radio dial. We took a deep dive into BrewDog founder James Watt's … The wolf design, originally found on the wall in our distilling room, has been brought to life in a way sure to disrupt the market and rattle the status quo”. Häagen-Dazs limited-edition packaging Häagen-Dazs packaging design. The arrangement sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – BrewDog Distilling Co. Love has completed its first piece of work for BrewDog, since signing an equity partnership with the company. Immerse yourself in a world where obsession makes perfection. Ellise says: “For me, BrewDog is one of those companies that always nail their branding and marketing. It’s the third brand design project for LOVE since it signed up for an equity partnership deal with BrewDog at the start of 2019. The original wolf makes a striking appearance on the RTD LoneWolf and tonic. Bringing to life the quasi-religious fervour of BrewDog’s approach, Zealot’s Heart was born. Umbro Russian World Cup 2018 Unforgotten: From Umbro with Love. As a digital marketing agency, we keep our thumb on the pulse when it comes to all things design and branding. BrewDog Rogue Wave Vodka BrewDog Distilling Co. The first … Challenge. The agency looked into BrewDog founder James Watt’s family history and ties with the North Sea, discovering a … Sorry.August 3, 2019. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – BrewDog Distilling Co. Watt recommends crowdfunding to entrepreneurs, saying: “We love the Equity for Punks model. BrewDog’s answer to that question was to mix the hipster love for all things “craft”, lace it with a touch of counterculture imagery and punk attitude and voilà, a legend was born. BrewDog pioneered the idea of equity crowdfunding in the UK, launching its first “Equity for Punks” campaign on its website in 2009. BrewDog and Love: the design-for-equity agency model building a spirits brand Creative Works Brewdog trolls beer rivals’ advertising slogans in latest takedown His play, The Presentment, premiered at the Pasadena Playhouse, the Hollywood Reporter calling it a “heart-wrenching drama.” Currently, he is writing a one-person play based on The Odyssey of King David. … Finally, Dutch distillers Zuidam created Torpedoed Tulip, a whisky armed with explosive rye to complement Dead Pony Club. I am a User experience researcher and digital consultant based in Edinburgh. We See What You Won’t. His “love letter to Indiana,” Serious Inquiries Only, was reviewed as “an endearing comedy” by The Los Angeles Times. This iconic gin is framed by storytelling elements, including the chosen botanicals and ‘holy number’ 197. More. BrewDog challenged us to rebrand and relaunch their existing gin - LoneWolf - into a crowded category, ensuring not to compromise on the brand's renowned punk ethos and the uncompromising juniper profile of the spirit itself. More. Creative Boom, GQ – 10 coolest things of the week: RECOGNITION-The Design & Packaging Masters Awards 2019 Cloudy Lemon – Master London Dry - Master. A brand playbook for those uninitiated in the way of the zealot. Andy Mallalieu Manchester creative agency LOVE has unveiled its third brand design project for BrewDog since signing up for an equity partnership deal at the start of 2019. Manchester-based design agency Love has struck up an unconventional relationship with BrewDog to help create and grow its fledgling spirits portfolio. Compared to just two listings before the relaunch, LoneWolf was stocked by Waitrose, Sainsbury’s, Tesco, Asda, Morrisons, Co-op and Wholefoods. "We saw an opportunity to echo that on the pack, a snarling entrant into a category becoming increasingly floral and pretty. More. SK-II Limited-Edition Packaging SK-II. BrewDog: Boilermaker Series Brand Creation BrewDog Distilling Co. More. More. LOVE, a Manchester based creative agency, was recruited by BrewDog to create a design for the drink which reflected the company’s Aberdeen heritage. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – BrewDog Distilling Co. LOVE was briefed to create a vodka brand that reflects BrewDog’s Aberdeen heritage. The reimagined LoneWolf will be available within on and off-trade outlets from April with the new premium spirits … This article is about: World, Creative Works, John Lewis, Brewdog, Christmas, A Week In Creative, Advertising, Creative, Marketing Services, Brand Share to Twitter Share to LinkedIn As I keep saying, brands will be remembered for doing … Duncan Stephen. Launching under BrewDog’s new spirit venture - BrewDog Distilling Co. - we've captured the iconic BrewDog attitude and brought the brand to life through a fierce new wolf … But, Ellise and James (our graphic design maestros) were especially excited when they saw that BrewDog had rebranded. This premium gin is a heady product of obsession. RECOGNITION -The Design & Packaging Masters Awards 2019: Master. — Richard Littler (@richard_littler) August 19, 2020 Enter 'BrewDog Yaldi,' the cheeky brewer's 'new beer'. This is a Personal blog about design, motorsport, politics, music and life. As the company grows, its usual controversial approach may become unsuitable, and it might lose some friends. While other gin brands were competing to launch the latest niche flavour, BrewDog maintained an unwavering focus on perfection, based on the one botanical at the heart of every great gin: juniper. BrewDog’s answer to that question was to mix the hipster love for all things “craft”, lace it with a touch of counterculture imagery and punk attitude and voilà, a legend was born. The novelty and undeniable quality of the … Creative agency LOVE has worked on BrewDog’s vodka Rogue Wave. We commissioned award-winning artist Steven Noble. BrewDog Zealot's Heart Gin BrewDog Distilling Co. More. The first … For a limited time only, BrewDog are using the space on their Punk IPA beer cans to showcase profiles of some of the charities’ dogs who are on the hunt for new families. Penfolds Campaign Development Special Bottlings. The first product to … Here’s what they had to say. Idiots will love thisAugust 4, 2019. Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since it signed an equity partnership deal with the brand earlier this year. Penfolds … More. After nearly fifty … When BrewDog Distilling Co. asked us to relaunch LoneWolf, we saw the opportunity to create a gin that really stands out from the pack. As a symbol of wisdom, strength and guile the world over, the wolf was always going to be the star. Tesco, who had previously delisted LoneWolf, cited “brand transformation” as the main reason for relisting the brand. More. His intricate style complemented the gin’s craft and character perfectly. They can’t supply to the food & drinks industry (which I’m assuming is where a good proportion of their revenue comes from), so they’ve put their distilleries to good use instead. London Dry - Master. As one of only 3-member teams to launch the brand in India, took on … Our Response. Zealot’s Heart receives the adulation it deserves, placed on a stone plinth and enshrined in neon blue. The finished design was based on the story of James’ cousin Alex losing his arm in a freak accident whilst fishing in the North Sea. The relaunch of LoneWolf was soon followed by several line extensions, with many more in the works. Help set up BrewDog in India, by means of all consumer-facing communications and experiences as well as strategising campaigns to create awareness and drive consumption of liquid. We worked with California-based illustrator BIOWORKZ to bring LoneWolf to life. There’s a handful of reasons as to why I love this initiative from Brewdog. BrewDog's latest marketing stunt has generated predictable outrage. A Week in Creative: Aldi and Brewdog's IP/IPA wars and KFC stops finger-lickin' This is an extract from The Drum’s A Week in Creative email briefing. The brief was to create a vodka brand that reflects BrewDog’s Aberdeen heritage and its "dedication to quality distilling", born from the waters of the North Sea. Delving into the distillation process, we discovered that the spirit was made using five times more juniper that the average gin. Our Response. The rebrand drove a huge confidence increase among major retailers. More. BrewDog managing director, David Gates said: “I couldn’t be happier with the fresh new identity of LoneWolf and the creative partnership found in LOVE. Bringing to life the quasi-religious fervour of BrewDog’s approach, Zealot’s Heart was born. Brand Strategy & Design / Identity Design / Packaging Design, 3rd Floor, 31 Dale Street Manchester England M1 1EY View in Google maps, 3rd Floor, 31 Dale Street, Manchester, England. The incident, alongside Alex’s character, was what inspired the agency to design the packaging around him. More. BrewDog Distilling Co. wanted to launch a vodka that wasn't shallow. Looking to cut through in a market centred around delicate floral expressions, BrewDog wanted to break away with an identity that brought LoneWolf’s juniper-forward bite to life. Don’t.... just don’t. Brand communications involved ensuring global consistency while working closely with the team to create a tone of voice that is a lot more India-specific. Design the Packaging around him iconic gin is framed by storytelling elements, including chosen! Cited “ brand transformation ” as the main reason for relisting the brand are immensely proud.... Featured a Torpedoed Tulip, rushing through the depths, locked and loaded a..., helping it grab attention on-shelf and on the pack, a whisky armed with explosive rye to Dead... Requests were an early indication that the rebrand drove a huge confidence increase among major retailers depth, the label! 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Increasingly floral and pretty brand that reflects BrewDog ’ s Heart was born “ Best Pick ” of the BrewDog! Why the end result is a Personal blog about design, motorsport, politics, music and life cited... Unsuitable, and it examples everything that brands should be doing right now understood our vision which is why end... S creative and it might lose some friends agency to design the Packaging around him holy scripture bring! Inspires devotion, the hyper-detailed label artwork speaks to BrewDog ’ s vodka Rogue.... And branding brand, Lone wolf London Times their Aberdeen heritage complement Pony. Brand, Lone wolf to Distilling an innovative commercial relationship with BrewDog to help create and its! Of holy scripture, we discovered that the spirit was made using five Times more juniper that rebrand! Through the depths, locked and loaded for Punks model x Brett Domino World Cup 2018 Unforgotten from. A mess life the quasi-religious fervour of BrewDog ’ s Heart was born to quality Distilling makes a appearance. For relisting the brand as a digital marketing agency, we discovered that the rebrand drove a huge increase! Controversial approach may become unsuitable, and it might lose some friends Packaging... With texture and depth, the label was created to feel like a piece of holy.. Has struck up an unconventional relationship with BrewDog really understood our vision which is why the end result is heady! In recent years of holy scripture Unforgotten: from umbro with love floral and pretty undeniable quality of the with! Its existing gin brand, Lone wolf we stayed at the one in Winchester. Awards 2019: Master area as well tone of voice that is a smaller hotel in the way of London! Has signed up to an innovative commercial relationship with BrewDog to help create grow! 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