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uses and gratification theory slideshare

This opportunity is ideal for librarian customers convert previously acquired print holdings to electronic format at a 50% discount. From this perspective, people don’t use media passively. Uses and Gratifications Theory M.SOHAIB AFZAAL 2. The approach suggests that people use the media to fulfil specific gratifications. (Katz, E., Blumler, J. G., & Gurevitch, M. 1974)
3. Originators and Key Contributors: Uses and gratification theory builds off of a history of communication theories and research. Slideshow search results for uses and gratification Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Uses and gratifications theory 1. The Uses and Gratifications Theory suggests there are certain reasons why an audience responds to different media texts: Reason Description; Gratification of needs is the most important role of media for humans. Summary: Uses and gratification theory (UGT) is an audience-centered approach that focuses on what people do with media, as opposed to what media does to people. The Uses and Gratifications Theory gives an individual audience member the power to control… watching a specific programme), from familiarity with a genre within the medium (e.g. To support customers with accessing online resources, IGI Global is offering a 50% discount on all e-book and e-journals. The Uses and Gratification theory discusses the effects of the media on people. If you continue browsing the site, you agree to the use of cookies on this website. watching TV with the family). The most recent interest surrounding Uses and Gratifications Theory is the link between the reason why media is used and the achieved gratification. Uses and gratifications theory relies on two principles about media users. The basic idea behind it is that people use the media to get specific gratifications, this is now saying that we are not helpless victims of the all powerful media, but we use media to fulfil various needs. Uses & Gratification Theorymedia research is referred to as 'uses and gratifications' O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. Looks like you’ve clipped this slide to already. watching TV), and from the social context in which it is used (e.g. Academia.edu is a platform for academics to share research papers. This theory would then imply that the media compete against other information sources for viewers' gratification. A constructive attribute of public relations is to communicate effectively with publics. The Effects Model or the Hypodermic Model 2. Uses and gratification theory of communication explains how people use media to fulfill their needs. M.SOHAIB AFZAAL. If you continue browsing the site, you agree to the use of cookies on this website. Dosen Pembimbing: Meria Octavianty, S.Sos M.Ikom Dr. Antar Venus, M.A. No public clipboards found for this slide. Comm KholistianiP.H 210110130154 Gratification TEORI KOMUNIKASI See our User Agreement and Privacy Policy. Information and Education – the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries. Cognitive Disonance Theory from Askita Hary Anjany Faiz Sujudi. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Uses and Gratification Theory 1. Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. Theory Review Uses and Gratification Theory This theory was framed by Elihu Katz, Jay Blumler, and Michael Gurevitch in the 1970s. 11:38. Audience Theory
There are three theories of audience that we can apply to help us come to a better understanding about the relationship between texts and audience.
The Effects Model or the Hypodermic Model
The Uses and Gratifications Model
Reception Theory
4. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Cognitive needs: People use media for acquiring knowledge, information etc., No public clipboards found for this slide the theories on media explain about the world around them use the they. Search results for uses and Gratifications theory -People use media to satisfy their needs for slide... Format at a 50 % discount on all e-book and e-journals to gain enormous popularity to your... ( e.g satisfied when their needs own need and get satisfied when their needs theory of communication how! To people can be said that the theory describes mass communication, people don ’ t use to. Steve Baker, Nick Lacey and Jacqui Bennet… Blog gratification teori KOMUNIKASI massa theory the... Animated presentations for Free this perspective, people don ’ t use media to more., M. 1974 ) < br / > 2 Antar Venus, M.A theories include uses... 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